Realtors need to have a steady flow of leads. You may have a flood of clients when the market is abuzz, but a winter slump or a market fluctuation is always around the corner to halt your momentum and, consequently, your commission checks.
It is important to be prepared for fluctuations in the real estate market. Here are some innovative strategies you can use to generate real estate leads to keep your business afloat at all times.
1. Increase Awareness Through Social Media
For marketers, social media has become an indispensable tool. As your audience is online, that is where you need to be in order to get seen.
The following are some of the most profitable platforms worth your investment:
The obvious choice to generate leads in real estate is LinkedIn because it is more focused on professional networking. However, Facebook, Instagram, and Twitter can also be used to generate significant traffic and awareness. You can share content in the form of graphics, short posts, images, etc., and stay relevant in the day-to-day lives of your audience.
By sharing content regularly, you can start converting passive audiences into leads and, ultimately, clients.
2. Gain Insights Into Your Database by Segmenting Your Leads
Sort the recipients of your newsletters and emails based on their demands, preferred locations, budgets, etc. This will give you an insight into your database and help in lead generation.
By segmenting your leads, you will find out what kinds of emails work with each group of audiences. You can modify emails and their frequency accordingly.
3. Develop an Effective Video Marketing Strategy
Studies show that about 73% of homeowners are more likely to market their house with a real estate agent if they offer to make a video for them.
Videos are beneficial in a number of ways. Not only do they capture the essence of real estate properties in the most efficient manner, but they also double the amount of time a visitor spends on the agent’s website, according to MarketingSherpa.
4. Personalize Your Customer Service
Focusing on customer service can work like a charm for a real estate agent. Customer service begins at the very first stage of the purchasing process. It’s your responsibility to make contacting you as simple as possible for potential clients. Offering a free consultation or quote is an excellent way to develop your client list.
In the long run, this will assist you in developing your brand because pleased customers means glowing testimonials and referrals. A satisfied customer will continue to generate real estate leads for you for years to come.
5. Use SEO Strategies
By using effective research, you can increase search result visibility by creating high-quality content and using local SEO. The best content will always win over low-quality, keyword-focused content. However, this alone won’t improve search result visibility. You need to adopt local SEO best practices and be consistent in your updates.
The first step in creating content is to find out the intent behind search inquiries. Researching hot subjects or frequently asked questions (FAQs) is the best way to start. You can also go to discussion forums and directly ask people about their experiences, queries, and worries.
Learning how to produce leads is essential to creating a prosperous real estate business. The above-given tips will help you develop your marketing campaigns over time.